Speakeasy

Building Value Through Audience Personas

We recently had the opportunity to work with a new business owner, who was looking to market gym wear to a “whoever will buy” audience. While this was not a bad place to start, we knew we had to[…]

15 Years. Blink of an Eye.

I remember the first year like a childhood house.  Experiences inside the four walls, faces of the people who traipsed through at one time or another and, of course, the milestones.  We’ve had a[…]

New Space. New Edge.

The other day I walked into a prospect’s new office space. It was beautiful, modern and minimalist. I wanted to live there, admittedly because I’m a modernist. As I headed back to my own office, I[…]

The Magic of Social Voice

Leery of using social media for your brand? You’re not alone. Companies misuse (or simply misunderstand) social media all the time, and results can be disastrous. A quick Google search will lead[…]

Perspective Behind the Prizes

What's a smart way to track your agency's growth and evolution? The client roster, yes. Staff size counts, too, as does work scope.

The Most Important Tip for Holiday Marketing

Holiday marketing can feel like a trap. If you decide to do it, you risk tripping over the tired cliches of well-worn PR territory. But if you ignore the holidays altogether, you could alienate[…]

Celebrating the Season with Buttermilk Mashed Potatoes (and Plenty of Good Wine)

This December, T/K and friends headed to the far north – Alpharetta, to be specific – for winter. Once a quarter, we gather to enjoy wine and good company at our Winepreneurs.Club meeting, a[…]

What Keeps You Up at Night?

I recently attended a gathering of “Who’s Who in PR,” something I admit I rarely do. It proved to be both predictable — in the questions about challenges we’re facing, how we measure impact and[…]

Practice Spotlight: Health

Trevelino/Keller has differentiated its practice by balancing its focus on Health/Wellness and Health/IT, leveraging its long-standing success on the technology side with its continued interests[…]

Omni-Channel Retail Strategies to Boost Sales This Holiday Season

Today’s competitive marketplace has made it essential for companies to not only find new ways to engage with their customers but also create those brand connections in ways that can increase[…]

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