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Discovery Point Selects Trevelino/Keller to Help Guide Franchise Expansion and Hyperlocal Marketing

ATLANTA, Nov. 7, 2016 /PRNewswire -- Discovery Point, a leading national childcare franchise, recently announced a partnership with Trevelino/Keller, a full service digital public relations and marketing firm based in Atlanta, Georgia with clients located across the U.S., Trevelino/Keller will work in partnership with Discovery Point to streamline its marketing strategy, including creative and content development, bolster its franchisee recruitment efforts, as well as leverage PR and social media to elevate its brand awareness.

"What attracted us to Trevelino/Keller was the agency's responsiveness, professionalism and its award-winning results for franchisors", explains Cliff Clark, President and CEO of Discovery Point. "We are confident that the agency's team of franchise specialists will help us attract potential investors and highlight the Discovery Point experience for families in the communities we serve."

Through creative approaches to learning and age-specific programs, Discovery Point strives to instill a love for learning and a sense of curiosity in each child that will prepare them for academic pursuits and for a healthy, well-adjusted life. Everything the franchise does, from its hiring standards to its nutritional principles, is designed to provide a quality child care program and generate positive impacts in local communities.

Drawn to Trevelino/Keller's dedicated franchising practice, Discovery Point tapped the digital public relations and marketing agency in part because of its legacy of expanding prevalent and emerging small businesses and franchise brands. Trevelino/Keller is often sought out by companies in need of an integrated team that pushes itself to understand a client's business from all angles, turning complex problems into actionable marketing strategies.

"We have been working in the child franchise space for 13 plus years so we feel we have a wealth of experience to draw from in terms of understanding the franchise buyer, as well as the target consumer with young children," explains Dean Trevelino, principal, Trevelino/Keller. "We know how to balance the nuances of those personalities with progressive thinking that doesn't step outside anyone's comfort zone."

 

About Discovery Point Child Development Centers
With nearly 50 locations throughout the Southeast, Discovery Point Child Development Centers provides safe, educational and nurturing environments for growing children. Discovery Point partners with Teaching Strategies in using the nationally recognized early childhood education program, Creative Curriculum System® for Preschool. Since opening its first location in an Atlanta suburb in 1988, Discovery Point has been a leader in childhood enrichment and care, expanding beyond its Georgia roots into Florida, North Carolina and Tennessee with plans under way to reach new markets nationwide. For more information, visit www.discoverypoint.com.

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