Speakeasy

Who Should Be Managing Your Digital?

There’s a land grab going on in the marketing space around digital marketing.  It’s as territorial and competitive as college football recruiting and satellite camps -- with traditional ad[…]

May the Road Rise to Meet You: Savannah’s XPlor Trip 

 

O Canada: Sarah’s T/K Xplor Trip

When one considers all of the typical vacation destinations sought after by travelers each summer, Canada may not be the first place that comes to mind. When Trevelino/Keller announced a new[…]

Running Your One-Man Show: Marketing and PR tips for startup entrepreneurs.

I’ve been attending school in the heart of Silicon Valley for the past year. At a certain point in most relationships I’ve formed at school, there comes a time when I get “the pitch”: my[…]

The Story of How Twitter Eliminated Its 140 Character Count…Well…Sort of.

Finally…Twitter has decided to expand that little white box that we’re supposed to get everything we need to say to the world in 140 characters or less. In a recent announcement, Twitter stated[…]

For the Love of NBA Finals and Twitter

Today, I saw something that struck a chord with me. Unless you’re living under a rock, at some point in the day you will be interacting with some aspect of social media. If you’re not personally[…]

TK Xplor: Why I Had to Be in “The Room Where It Happens”

When I first realized going to see Hamilton on Broadway could be the theme of my TKXplor trip I thought it might be a hard sell.  I’m not jetting off to an exotic location--- the reality of 3[…]

Why Franchisors Shouldn’t Hire Franchise Firms

If you’re a franchisor seeking public relations and marketing support, your first thought may be that you should work with an agency that focuses exclusively on franchises. The logic makes sense –[…]

Delta. A Little Perspective From Economy Comfort.

Delta. It's really the only airline I prefer to fly ... domestically. Yes, grant me access to Air France or Virgin and I won't complain. But domestically, out of Atlanta, I'm attached to the[…]

Measuring your Brand’s Social Media ROI

In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s[…]

1 2 3 4 5

Subscribe to Email Updates