Speakeasy

Spotlight on T/K Practices: Franchising

Trevelino/Keller’s first days were heavily rooted in the franchise industry, working with the founders of Moe’s Southwest Grill to grow the brand from 80 restaurants to more than 350 locations at the time of its sale to Focus Brands. Over the years, we’ve worked with a variety of franchise concepts, including food and beverage, children’s entertainment and service fields. We also have several franchise clients who have been with the agency for nearly a decade, valuing our expertise and fresh thinking to support both the development teams and the consumer-facing elements of their brands.

Not only does the agency possess years of franchise experience with brands such as Johnny Rockets, TCBY and Granite Transformations, but the individual team members within the agency are heavily immersed in the space. The T/K team members who have developed this niche expertise are some of the agency’s longest-standing employees, pulling together more than 50 years of experience with franchise clients at T/K.

While well-versed in the ins and outs of the franchise industry, the agency and team members are well-rounded and delve into other agency practices such as technology, health, consumer lifestyle and B2B. Previously, we’ve covered why franchisors shouldn’t hire franchise-only firms, which touches on the benefits of having a cross-practice agency. 

With a deep-rooted history in the franchise industry, coupled with our cross-practice mindset, we’re ready to serve both franchisors and franchisees with all aspects of marketing from brand campaigns to local store marketing.   

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