MIND-SHARE

Been Working On Your Core (Messaging)?

Every core messaging session I lead with a new client begins with this exercise: “Pretend we’re sitting next to each other on the plane, and I’ve just asked you what you do. How do you explain, in[…]

Establishing Client Trust

At T/K we pride ourselves on our hard work and transparency. It’s core to what our agency stands for and the foundation on which our firm was created. In fact, our company’s Core Values include:

4 Simple LinkedIn Tweaks That Will Get You Noticed

As a recent college graduate, I understand the importance of LinkedIn -- or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young[…]

How to Take Leave…Without Leaving Things Hanging!

At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller.  Leaving for maternity leave,[…]

#TweetSmarter | Twitter Campaigns that Drive Results

So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your[…]

Twitter Live Events Stream…or Project Lightning…or Moments…

Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new[…]

Startup Marketing Boot Camp at ATDC

Last month, I tagged along to a marketing seminar hosted by Trevelino/Keller at the entrepreneurial incubator, ATDC. We met with startups to address the path to establishing an industry leading[…]

Three Social Trends Worth Knowing

When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the[…]

X-PlorTK: Our Iceland Adventure

Beyond Selfies and Parties – How Snapchat is Repositioning Itself as a Major News and Brand Management Platform

Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic[…]

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