MIND-SHARE

Every core messaging session I lead with a new client begins with this exercise: “Pretend we’re sitting next to each other on the plane, and I’ve just asked you what you do. How do you explain, in[…]

At T/K we pride ourselves on our hard work and transparency. It’s core to what our agency stands for and the foundation on which our firm was created. In fact, our company’s Core Values include:

As a recent college graduate, I understand the importance of LinkedIn -- or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young[…]

At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller. Leaving for maternity leave, or[…]

So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your[…]

Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new[…]

Last month, I tagged along to a marketing seminar hosted by Trevelino/Keller at the entrepreneurial incubator, ATDC. We met with startups to address the path to establishing an industry leading[…]

When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the[…]

Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic[…]