ATLANTA, Sept. 22, 2016 /PRNewswire -- Trevelino/Keller (T/K), a digital public relations (PR) and marketing agency, based in Atlanta, today announces the expansion of its digital marketing capabilities. With origins in reputation management and thought leadership, T/K is regularly sought after for its ability to integrate public relations, demand generation, creative services and digital marketing services, the combination of which is difficult to find in both traditional digital marketing and public relations firms.
To lead the expanded strategy, T/K has brought on Ron Medlin as Director of Digital Marketing. Previously, Medlin owned his own digital marketing agency and worked for companies including Zapporoo and 98toGo. When explaining the need for digital as part of a comprehensive marketing strategy, Medlin notes, "digital marketing is critical to a business' ability to target and engage consumers and businesses wherever they live, work and play. We are deploying a range of digital tactics on both a national and hyperlocal level."
T/K's expanded capabilities emphasize: demand generation, search engine optimization, search engine marketing, organic content, pay-per-click, paid social and earned social impressions. These digital strategies are being deployed in both an enterprise environment as well as organizations with multiple locations such as a franchise or retail brand. Enabling corporate marketing to offer hyper-local support through a tool kit of digital services, coupled with traditional public relations and marketing, makes for a powerful combination.
"With Ron's experience and expertise, he hit the ground running, taking the big-picture strategies and translating them into results for our clients," says Genna Keller, principal of Trevelino/Keller. "Some clients have already seen more than 90 percent of their leads generated via a combination of digital and social media campaigns."