Speakeasy

Giving Back to Startups Brings Good Karma

Tis’ the season for giving. In the business world giving can come in many shapes and sizes – from mentoring and volunteering on a board to providing professional development coaching.

In my experience, giving back to startups and emerging brands in the Atlanta area can be among the most rewarding parts of my position with Trevelino/Keller. On a monthly basis, my colleagues and I have the honor of meeting with startups who are working through key questions in their company’s development – How do I communicate my offerings effectively? How do I identify and send a message to my target prospects? What is my company’s mission? What is the best way to seek or pitch for my next investment? Our goal is to help them through their company’s evolution and identify how to answer these tough questions.

In nearly every session with a startup we always reach the ‘a-ha!’ moment, when the light bulb goes on and changes are made to benefit how the company is telling its story. I believe these are significant conversations that can help companies as they grow and evolve and it’s a small way to give back.

At Trevelino/Keller we work with companies at various stages in their development – emerging to well established brands. We believe in partnering with our clients to help them build or further establish their reputation in the market.

Interested in learning more about mentoring or giving back to startups (by the way, it brings good karma!)? Check out these resources:

• Mentors are the secret weapon of successful startups
• Why entrepreneurs need good mentors
• How to be an outstanding mentor

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