MIND-SHARE

What It Takes To Disrupt A Segment of An Industry

What does it mean to be a disruptor? Well, how does one influence an entire industry and come out on top? Simple – it takes vision, timing and fresh way to solve pain points, pain points that have[…]

THERE ARE WORSE PLACES TO BE.

We like to compete as much as the next company.  Maybe even a bit more.  And yes, we want to win.  Not at all costs or really, any costs.  We win with sweat equity … resourcefulness, a sense of[…]

Who should handle social media?

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands[…]

What’s On Our Mind

At T/K we are consumed by the role we play in tackling our client’s business opportunities and challenges. In that same spirit, it’s important to look inside our agency and challenge not only how[…]

Back to Basics

As a digital strategist I’m often asked for my perspective on new tools and technology. Fortunately I’m always on the lookout.  Here’s a rundown of the litany of snazzy “solutions” that have[…]

The Art of the Pitch

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in[…]

Recalibrate Your Workplace Mindset with Color

Want a more peaceful and productive work environment? Change the color.

The Path to PR: Navigating Your Way Into The Public Relations Field After College

As graduation season quickly approaches, the pressure to land a “real world” job is on the rise for college seniors. Transitioning from college to career sets the start of a new, exciting journey[…]

REVEGY ENGAGES TREVELINO/KELLER TO ELEVATE BRAND AS A CATEGORY PIONEER IN THE EMERGING ACCOUNT PLANNING TECHNOLOGY MARKET

Trevelino/Keller, a full-service, digital public relations and marketing firm headquartered in Atlanta, Georgia has been engaged by Revegy, the pioneer in sales and account planning technology for[…]

Facebooks Ads Done the Right Way: Don’t Obsess Over KPIs

Brands/businesses often use social media advertising, Facebook in particular, with the goal of growing sales. Many want results overnight. But that’s not exactly how it works. Social advertising[…]

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