Regardless of where you are as a company, a reputation marketing strategy has merit if you are driving towards a particular outcome – valuation, scale, acquisition, profitability or even exit. These[…]
Dean Trevelino
Recent Posts
In the classic Ian Fleming book and Daniel Craig adaptation of “Casino Royale,” Vesper says, “There are dinner jackets and dinner jackets; this is the latter. And I need you looking like a man who[…]
Be Wary of Integrated Bias.
Dean Trevelino, co-founder of Trevelino/Keller, a digital public relations and marketing firm, and an avid ultra runner training for the 100-Mile --nobusiness100.com– goes for a run in the[…]
We like to compete as much as the next company. Maybe even a bit more. And yes, we want to win. Not at all costs or really, any costs. We win with sweat equity … resourcefulness, a sense of[…]
I remember the first year like a childhood house. Experiences inside the four walls, faces of the people who traipsed through at one time or another and, of course, the milestones. We’ve had a[…]