Regardless of where you are as a company, a reputation marketing strategy has merit if you are driving towards a particular outcome – valuation, scale, acquisition, profitability or even exit. These[…]
Recent Posts
In the classic Ian Fleming book and Daniel Craig adaptation of “Casino Royale,” Vesper says, “There are dinner jackets and dinner jackets; this is the latter. And I need you looking like a man who[…]
Dean Trevelino, co-founder of Trevelino/Keller, a digital public relations and marketing firm, and an avid ultra runner training for the 100-Mile --nobusiness100.com– goes for a run in the[…]
We like to compete as much as the next company. Maybe even a bit more. And yes, we want to win. Not at all costs or really, any costs. We win with sweat equity … resourcefulness, a sense of[…]
I remember the first time I was a victim of it. Socializing online a few years ago, I came across what I thought was the sad, premature death of an actor I admired. He wasn’t young, but he was at the[…]
I remember the first year like a childhood house. Experiences inside the four walls, faces of the people who traipsed through at one time or another and, of course, the milestones. We’ve had a[…]
The other day I walked into a prospect’s new office space. It was beautiful, modern and minimalist. I wanted to live there, admittedly because I’m a modernist. As I headed back to my own office, I[…]