In the evolving media landscape, securing earned placements is more challenging than ever. Journalists receive hundreds of pitches per day while being tasked with creating more content under[…]
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All eyes will be on Atlanta over the next several weeks as the city prepares for the nation’s biggest sporting event on February 3. Along with the championship game comes a boost in economic[…]
Early in my career as a public relations professional, I discovered you can't effectively pitch stories to media if you don't understand how their minds operate. How do journalists, bloggers and[…]