The media landscape for a public relations professional is more crowded than ever before. As we enter another year of the pandemic, cutting through the noise and utilizing technology to stay[…]
Regardless of where you are as a company, a reputation marketing strategy has merit if you are driving towards a particular outcome – valuation, scale, acquisition, profitability or even exit. These[…]
In the classic Ian Fleming book and Daniel Craig adaptation of “Casino Royale,” Vesper says, “There are dinner jackets and dinner jackets; this is the latter. And I need you looking like a man who[…]
Market research can prove to be an invaluable asset when it comes to learning about your audience, providing you have the funds and time to get it done. The average cost for consumer market research[…]
In the evolving media landscape, securing earned placements is more challenging than ever. Journalists receive hundreds of pitches per day while being tasked with creating more content under shorter[…]
COVID-19 brought with it an unparalleled disruption to the working world. Bars and restaurants closed their doors, brick-and-mortar retail looked to e-commerce, and many employees accustomed to the[…]
Content is the crux of branding, lead gen and sales campaigns within the digital landscape. Marketing that content is a dynamic exercise, and tactics are constantly ebbing and flowing[…]
As public relations pros and media relations mavens, we understand that the journalists we’re pitching on behalf of our clients are inundated with emails, phone calls and DMs from industry peers[…]
If you enjoy lists that are too long to be helpful and incessant targeted ads, you're going to love Googling "online collaboration tools."
There were more than 8,000 marketing tech solutions released in the last year alone.