MIND-SHARE

Moving the Needle: Creating Media Opportunities When the Press Release Pipeline Runs Dry

Let’s face it, clients leveraging media relations want a constant flow of coverage. Why shouldn’t they? But even as today’s media landscape continues to transform and the 24-hour news cycle reigns[…]

Measuring Earned Media: How to be Smarter

Like all PR agencies, media monitoring and reporting is a key part of the services we provide to our clients. But historically, the tools and software to support this basic element of public[…]

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