MIND-SHARE

Recalibrate Your Workplace Mindset with Color

Want a more peaceful and productive work environment? Change the color.

The “Big Game” Publicity Touchdown

All eyes will be on Atlanta over the next several weeks as the city prepares for the nation’s biggest sporting event on February 3. Along with the championship game comes a boost in economic[…]

The Impact of Social Media and Its Influencers

Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed[…]

Just Write Without The BS

A client recently shared with our team a few copies of the book Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff.

Functional Typography: Transcending the Limits of Aesthetics

As a designer, I often find myself looking through industry blogs and websites to see what new trends are appearing in the world of graphic design and typography. While my findings are typically[…]

How to Get the Word Out: Stop Waiting on Earned Media

Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside[…]

The Facebook Crisis: When to Respond… and By That We Mean, Don’t.

It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see.  These days it seems as if positive news is[…]

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