MIND-SHARE

Establishing Client Trust

At T/K we pride ourselves on our hard work and transparency. It’s core to what our agency stands for and the foundation on which our firm was created. In fact, our company’s Core Values include:

How to Take Leave…Without Leaving Things Hanging!

At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller.  Leaving for maternity leave,[…]

Breaking Into the PR Field

Top 5 Tips to Build a Mutually Beneficial Relationship with Bloggers for your PR Strategy

You’re off and running with your new client and the team agrees it’s a perfect fit for a social media campaign using bloggers as part of your strategy. Before the first email pitch goes out the[…]

Three Pieces of Advice to Help you Rock your First PR Agency Gig

Prior to landing a job at Atlanta-based PR agency Trevelino/Keller I had the opportunity to work in a variety of industries including food & bev, non-profit, education and startups. T/K was my[…]

Why You Need Technology to Power Local Store Marketing

Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that[…]

Client Retention: A Decade and Counting

Breaking up is hard to do. And when the client/agency relationship is severed, it can be especially heartbreaking. But while we have certainly been on the receiving end of a “Dear John” letter or[…]

Never Stop Learning

The Underdog of the Social World

A Resolution for 2013

There are plenty of reasons to make resolutions, and just as many reasons to break them.  In general, I hate resolutions because they never work.  They’re made in haste, at a time when we’re[…]

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