MIND-SHARE

Who should handle social media?

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands[…]

How to Find the Right Voice for Your Social Media Marketing

There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the[…]

Twitter Live Events Stream…or Project Lightning…or Moments…

Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new[…]

Three Social Trends Worth Knowing

When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the[…]

Beyond Selfies and Parties – How Snapchat is Repositioning Itself as a Major News and Brand Management Platform

Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic[…]

Why You Need Technology to Power Local Store Marketing

Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that[…]

The Underdog of the Social World

National Coffee Day is PR Done Right

“Calculating” a Social Media Blunder

 

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