MIND-SHARE

Who should handle social media?

Have you noticed the trend in branded social media away from traditional brand voice and tone, and towards more humorous content and lighthearted tone? It’s not a mistake, and for the brands[…]

How a Brand’s Social Imagery Should Resonate With Its Audience

Humans have been using imagery to tell stories for millennia now and not too much has changed in the 15,000 years since the Lascaux cave paintings were drawn. We use much of the same art direction[…]

HO HO HOliday Gift Guides

Beginning in November and running through the holidays, every publication imaginable runs a holiday gift guide. Even with a down economy, it is the time of year when consumers are actually ready[…]

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