In every major survey of social marketers, “Social ROI” is still cited as a top challenge. Many public relations and marketing specialist struggle to find the best way to measure their company’s[…]
There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most[…]
So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your[…]
Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new[…]
When it comes to social media, there is no constant. From learning about the latest Facebook algorithm to deciphering the world of social advertising, I could spend my entire day reading about the[…]
About a week later after it started popping up on my News Feed, my Facebook friends seem to have finally realized that the ‘privacy notice’ protecting their personal details and data from[…]