MIND-SHARE

THERE ARE WORSE PLACES TO BE.

We like to compete as much as the next company.  Maybe even a bit more.  And yes, we want to win.  Not at all costs or really, any costs.  We win with sweat equity … resourcefulness, a sense of[…]

Functional Typography: Transcending the Limits of Aesthetics

As a designer, I often find myself looking through industry blogs and websites to see what new trends are appearing in the world of graphic design and typography. While my findings are typically[…]

Intelligence: The Backbone of Client Service

Working with clients is one exciting element of what we do as an agency. Empathizing alongside them, working to build effective strategies, supporting their objectives…I find these all to be[…]

Image vs. Reality: Gen Z Expects Better

It’s no secret that as a society, we idolize celebrity as a whole. In music, for example, the frontperson of a band usually holds immense adoration in the mind and heart of the avid listener. Fans[…]

How to Get the Word Out: Stop Waiting on Earned Media

Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside[…]

The Facebook Crisis: When to Respond… and By That We Mean, Don’t.

It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see.  These days it seems as if positive news is[…]

How to Find the Right Voice for Your Social Media Marketing

There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the[…]

How to Take Leave…Without Leaving Things Hanging!

At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller.  Leaving for maternity leave,[…]

The Digital Magazine As The New PowerPoint

As a graphic designer, I often find myself creating PowerPoint presentations for a wide variety of needs. While a traditional PowerPoint presentation can be useful, they can quickly become boring[…]

Newsmakers: How to Secure Local News Coverage for Clients

As a national boutique PR agency, many of our clients have a national or international presence. And everyone loves a solid national PR hit! But for some clients, local news coverage can trump[…]

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