MIND-SHARE

Start-Opia: A Light-Ning Rod For Innovation

“Stay away from the light.  Tell her quickly. The light is dangerous! Don't go near it!  Don't even look at the light!”  Depending on your generation, you may or may not recall those chilling words[…]

Social Media Research and Analytics

Here at T/K we don’t make vendor choices without due diligence. So, when in search of a social media analytics company we spent a great deal of time researching, participating in demos and testing[…]

Drinking the YouTube Kool-Aid

Currently, large and small businesses are familiarizing themselves with social networks, including Facebook and Twitter, and are increasingly using them as tools to connect with customers.  According[…]

Is There Any Social Media Etiquette?

As David Armano points out in a recent article from the Harvard Business

Lights, Camera, Action! Using Pictures and Video to Enhance your Brand

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