ATLANTA, March 15, 2018 /PRNewswire/ -- Stretch Zone®, the category pioneer in practitioner-assisted stretch, announces its partnership with Trevelino/Keller, a full-service, digital public relations and marketing firm headquartered in Atlanta, Ga. Trevelino/Keller is tasked with driving Stretch Zone's brand refresh and public relations strategy as the stretch leader looks to double its growth by 2019.
Stretch Zone was founded in 2004 by stretch pioneer Jorden Gold, after seeing first-hand how his consistent stretching program helped his grandfather regain mobility. As the only nationally accredited stretch brand, Gold pioneered the category through patent pending equipment and the development of the Stretch Zone Method®, a methodology being used today in Stretch Zone facilities and select LA Fitness locations across the country. Named a 2018 fitness trend, assisted stretching has the potential to become a wellness mainstay as it serves a virtually limitless demographic base.
"Whether you are young or old, active or inactive, competitive or elite, stretch delivers therapeutic and performance benefits and properly positions, stabilizes, isolates and manipulates muscles in a scientific way for long-term health and lifestyle enhancement," explains Gold. "As individuals are realizing the need of a consistent stretching program, we felt it was important to bring in a partner that understood the health/wellness and franchise industries to better position the brand for franchise growth."
Trevelino/Keller brings 15 years of experience in brand reputation, as well as public relations and digital strategy, to the partnership. After seeing the firm's rich experience in the franchise space including fitness-related work including CycleBar and Velocity Sports Performance, Stretch Zone enlisted Trevelino/Keller to increase awareness and support the brand as it grows beyond its current 40 location footprint.
"As the pioneer of an emerging market segment, Stretch Zone has more relevancy than ever before given two simple facts – boomers are aging and gen x is increasingly more active and competitive. Those demographics can feed this concept for years if we can do our job on the education front with consumers and future franchisees," says Dean Trevelino, principal of Trevelino/Keller. "As boutique competitors, massage brands, hotels and resorts attempt to introduce stretch, it is our responsibility to ensure that Stretch Zone remains the industry leader and is differentiated in the marketplace."
About Stretch Zone®
Pioneered in Miami Beach in 2004, Jorden Gold experienced the impact of his practitioner-assisted stretch with his grandfather, then demonstrated the power of his proprietary approach on elite athletes and teams from the NFL, NBA and other professional sports leagues. With patent pending equipment and the industry's leading stretch methodology, Stretch Zone has successfully grown as a franchise to more than 40 locations since launching in 2015. For more information about the category leader, Stretch Zone's locations and franchising can be found at www.stretchzone.com.
Trevelino/Keller is a digital public relations and marketing firm serving disruptive and scaling compaies across seven practices – Technology, Healthcare, Financial Services, Food & Beverage, Franchising, Lifestyle and Environment. Its services include public relations, digital marketing, demand generation and creative services. Groovy Studios, its creative brand, delivers brand identity, graphic design, web services and dynamic content. Headquartered in Atlanta, the firm ranks as this year's 10th fastest growing firm, second in the Southeast. It also ranks in 9 of 12 industry segments. For more info on Trevelino/Keller, visit www.trevelinokeller.com.
trevelinokeller March 15, 2018 0 Comments News