Once again, we’re reminded of the truism that when you give, you are much more likely to receive. Trevelino/Keller client Bibby Financial Services (BFS) charged the agency with developing a customer testimonial video campaign. It focused on services BFS had offered Nadaam, a lifestyle fashion brand based in NYC that specializes in knitwear sourced with luxury materials from crafters in exotic locales, such as nomadic herders in Mongolia.
T/K produced the video shoot and recommended an efficient production plan to BFS that would pay off. While they were gathering content for the testimonial, they could also spend a little more time and resources to capture bonus footage to produce a brand video that Nadaam could use to tell its business story.
Just one day of extra shooting and editing resulted in two videos with two messages for two different audiences. BFS is now leveraging its customer testimonial for new business, and Nadaam will be using its new video to help promote its men’s and women’s 2015 collections at New York Fashion Week in February.