Recent Posts

X-PlorTK: Our Iceland Adventure

Beyond Selfies and Parties – How Snapchat is Repositioning Itself as a Major News and Brand Management Platform

Snapchat has outgrown its roots. What started as a platform primarily used by teens to send risqué photos without repercussions has evolved to become a powerhouse of news content and a strategic[…]

Breaking Into the PR Field

A Family Adventure

Sometimes a quiet beach vacation at a resort is required. A week of no thought, no planning and no stress is just what the doctor ordered. But at other times we need to stretch ourselves, get out of[…]

X-PlorTK: A New Staff Adventure Initiative

This year, Trevelino/Keller announced the launch of two exciting new programs: X-HaleTK, a staff health and wellness program, and X-PlorTK, our new staff adventure initiative. The X-PlorTK program[…]

5 Tips for a Fun, Productive Work Culture

Everyone wants to be able to hop out of bed each morning and look forward to going to work. Wouldn’t it be great if your job didn’t feel like a job? Work is where we spend the majority of our waking[…]

Top 5 Tips to Build a Mutually Beneficial Relationship with Bloggers for your PR Strategy

You’re off and running with your new client and the team agrees it’s a perfect fit for a social media campaign using bloggers as part of your strategy. Before the first email pitch goes out the door[…]

Game changer: Twitter introduces audience Insights

As social media continues to grow and evolve, the importance and impact it has on an organization’s operations and media strategy escalate accordingly. As our favorite social platforms roll out new[…]

What Instagram's advertising update means for your company

The importance of a highly strategic, targeted social strategy is becoming more relevant to companies every day. Because of the dynamic nature of social media, businesses are constantly evolving[…]

"What's the story, Norm?"

Fostering relationships with media has always been the crucial backbone in successful PR careers. Today, more than ever, that still rings true.

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