Newsmakers: How to Secure Local News Coverage for Clients

As a national boutique PR agency, many of our clients have a national or international presence. And everyone loves a solid national PR hit! But for some clients, local news coverage can trump[…]

Mobilegeddon: What You Need to Know About Google's Mobile Algorithm Update

Search rankings are something we take very seriously at Trevelino/Keller. As an integrated public relations and digital marketing agency, we know that no amount of PR will give our clients results[…]

Work-Family Balance. A reality?

I am a proud mom to a 13 year old daughter and a 10 year old son. I have always worked. In fact, in lieu of a 12 week maternity leave, I went back to work in 6 weeks and 3 weeks, respectively,[…]

Why Working With Startups is a Wild Ride

The startup world can be brutal.  So much so that 90% of all startups fail. And while that stat may be disheartening, it doesn’t make the founders, investors and partner companies any less[…]

Three Pieces of Advice to Help you Rock your First PR Agency Gig

Prior to landing a job at Atlanta-based PR agency Trevelino/Keller I had the opportunity to work in a variety of industries including food & bev, non-profit, education and startups. T/K was my[…]

Why You Need Technology to Power Local Store Marketing

Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that[…]

Start a Successful Career Track: Get the Most Out of PR Internships

Internships often serve as a starting point for your future career track. They aren't merely resume fillers – they are a necessity to show potential employers you have what it takes to excel in[…]

Why Radio Interviews are Great Practice for Shaping Your Startup’s Messaging

Many startups find that messaging is often the hardest aspect to creating a solid marketing plan. Not only do you need messaging that resonates with your audience and potential customers, but it[…]

The Best Tools for Tracking, Monitoring and Building Relationships with Media

Too Many Media...Not Enough Time

The Four Essentials of a Digital Strategy Checklist

Digital strategy has gone from a slice of the marketing pie that was considered merely relevant, to one that is absolutely necessary. Gone are the days of believing if you served up the best,[…]

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