How Not to Pitch

One of the great things about being headquartered in Atlanta is our agency’s presence at Atlanta Tech Village (ATV). If you haven’t been yet, I highly recommend heading to Buckhead to see first-hand[…]

Building Your Audience With Periscope

In terms of digital marketing, building your audience matters. You can achieve this by integrating campaigns through social media platforms like Twitter, Facebook, Instagram, LinkedIn and a variety[…]

How to Find the Right Voice for Your Social Media Marketing

There are many ways to make your brand standout on social media including eye-catching visuals, unique formatting and strong content. However, at Trevelino/Keller we have found that one of the most[…]

Been Working On Your Core (Messaging)?

Every core messaging session I lead with a new client begins with this exercise: “Pretend we’re sitting next to each other on the plane, and I’ve just asked you what you do. How do you explain, in[…]

Establishing Client Trust

At T/K we pride ourselves on our hard work and transparency. It’s core to what our agency stands for and the foundation on which our firm was created. In fact, our company’s Core Values include:

4 Simple LinkedIn Tweaks That Will Get You Noticed

As a recent college graduate, I understand the importance of LinkedIn -- or so I thought. In Public Relations we’re frequently told, “connect with me on LinkedIn,” as an assumption that all young[…]

How to Take Leave…Without Leaving Things Hanging!

At this point, I am 18 days from my due date… but who’s counting!? This will be my second child, both of which will have been born while working at Trevelino/Keller. Leaving for maternity leave, or[…]

#TweetSmarter | Twitter Campaigns that Drive Results

So you’ve decided to invest in a social media ad campaign. You’ve gone through the basics, picked your graphics, chosen your basic targeting, but what’s next? What can separate you from your[…]

Twitter Live Events Stream…or Project Lightning…or Moments…

Keeping up with the ever-changing social media landscape is a job in and of itself. Every week the big social media guns announce a new update, product, way to advertise or even a completely new[…]

Startup Marketing Boot Camp at ATDC

Last month, I tagged along to a marketing seminar hosted by Trevelino/Keller at the entrepreneurial incubator, ATDC. We met with startups to address the path to establishing an industry leading[…]

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