MIND-SHARE

T/K's New PR and Digital Marketing Positioning

Always looking to remain ahead of the market, Trevelino/Keller has recently evolved its position to Public Relations & Digital Marketing firm, strategically holding onto its legacy business, while[…]

Leveraging Your Resources to Spark Creativity

Have you ever needed an aha! moment, but had trouble coming up with anything? Racking your mind for new, creative ideas, but to no avail? In PR agencies, being able to think of creative ideas and[…]

Newsmakers: How to Secure Local News Coverage for Clients

As a national boutique PR agency, many of our clients have a national or international presence. And everyone loves a solid national PR hit! But for some clients, local news coverage can trump[…]

Mobilegeddon: What You Need to Know About Google's Mobile Algorithm Update

Search rankings are something we take very seriously at Trevelino/Keller. As an integrated public relations and digital marketing agency, we know that no amount of PR will give our clients results if[…]

Work-Family Balance. A reality?

I am a proud mom to a 13 year old daughter and a 10 year old son. I have always worked. In fact, in lieu of a 12 week maternity leave, I went back to work in 6 weeks and 3 weeks, respectively, after[…]

Why Working With Startups is a Wild Ride

The startup world can be brutal.  So much so that 90% of all startups fail. And while that stat may be disheartening, it doesn’t make the founders, investors and partner companies any less determined[…]

Three Pieces of Advice to Help you Rock your First PR Agency Gig

Prior to landing a job at Atlanta-based PR agency Trevelino/Keller I had the opportunity to work in a variety of industries including food & bev, non-profit, education and startups. T/K was my first[…]

Why You Need Technology to Power Local Store Marketing

Although corporate marketing initiatives are an important part of any brand’s overall success, local-store marketing programs are essential to driving traffic to stores or restaurants. With that[…]

Start a Successful Career Track: Get the Most Out of PR Internships

Internships often serve as a starting point for your future career track. They aren't merely resume fillers – they are a necessity to show potential employers you have what it takes to excel in the[…]

Why Radio Interviews are Great Practice for Shaping Your Startup’s Messaging

Many startups find that messaging is often the hardest aspect to creating a solid marketing plan. Not only do you need messaging that resonates with your audience and potential customers, but it must[…]

Subscribe to Email Updates

RECENT POSTS