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How to Think Like a Reporter for Front-Page Worthy Headlines

Early in my career as a public relations professional, I discovered you can't effectively pitch stories to media if you don't understand how their minds operate. How do journalists, bloggers and[…]

Making the Most of the Intern Experience (No Starbucks Runs Necessary)

Being in college, I’m always bombarded with advice about the next transition of life: finding a full-time job. The most popular advice I hear is, “Just do what you love, and the money will come.”[…]

Break the Brand Routine

The economy is great, right? Dow is chasing a record 22,000. Quarterly earnings reports for the most part are strong, unless you’re a competitor to Amazon.  As the saying goes, “If it ain’t broke,[…]

Market Spotlight: Wonder Women

Ever since its earliest days, Trevelino/Keller has represented fearless, independent entrepreneurs. We attract maverick clients because, frankly, we're a bit on the maverick side. And we are proud[…]

Sexier than a Tagline? Nope, but a Brand Position Is Just as Crucial

These days, brand messages come wrapped in all kinds of packages. Companies prompt you to repost their tweets; pay Facebook to promote their photos; chase you around the Internet with ads. It[…]

AirDog Selects Trevelino/Keller for Next Drone Release

ATLANTA (June 20, 2017) – AirDog, leader in intelligent, all-terrain, autonomous camera drones, announces its partnership with Trevelino/Keller, a full-service digital public relations and[…]

Humrun Selects Trevelino/Keller as Agency of Record

ATLANTA, June 13, 2017 /PRNewswire -- Humrun, a repair app that quickly connects restaurants with high-quality service providers, is announcing its partnership with Trevelino/Keller, a full-service[…]

The Most Important Part of Your Video (Hint: It's Not the Budget)

From movie trailers to nosiy ads to cooking how-tos, web videos can seem inescapable. At Trevelino/Keller, we know this medium can be risky for client work, because consumers are already awash in[…]

Finding the Right Way to Weave Current Events into Client Work

It’s more important than ever for brands to stay current, but news moves at such a rapid pace that it can be tough to know which topics are worth incorporating into client work. How do you know if[…]

The Happy Client: Rebranding Discovery Point Childcare Centers

Childcare centers tend to speak a single marketing language. Leaf through a few daycare brochures and you're bound to find plenty of building blocks, oversized rainbows and colorful fingerprints.[…]

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