Intelligence: The Backbone of Client Service

Working with clients is one exciting element of what we do as an agency. Empathizing alongside them, working to build effective strategies, supporting their objectives…I find these all to be[…]

Image vs. Reality: Gen Z Expects Better

It’s no secret that as a society, we idolize celebrity as a whole. In music, for example, the frontperson of a band usually holds immense adoration in the mind and heart of the avid listener. Fans[…]

The Role of Comms in a Crisis

Last week was Atlanta Cyberweek – hosted by the Metro Atlanta Chamber and Baker Donnelson. The week provided insight into the Georgia cybersecurity ecosystem and offered attendees the opportunity[…]

How to Get the Word Out: Stop Waiting on Earned Media

Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside[…]

How Hyperlocal PR Can Drive Meaningful and Measurable Results

In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company[…]

Company Culture: Ping-Pong tables aren’t as effective as we thought

As I entered into the great unknown of seeking full-time employment over a year ago, I wholeheartedly threw myself into interview after interview and LinkedIn, pitching my worth to employers[…]

The Facebook Crisis: When to Respond… and By That We Mean, Don’t.

It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see.  These days it seems as if positive news is[…]

SOC Telemed Selects Trevelino/Keller to Solidify New Brand Identity

ATLANTA, May 30, 2018 /PRNewswire/ -- Trevelino/Keller, a full-service, digital public relations and marketing firm recently ranked nationally and #2 in Atlanta for health/health IT, has been[…]

The Fake News Phenomenon. Dead or Alive.

I remember the first time I was a victim of it. Socializing online a few years ago, I came across what I thought was the sad, premature death of an actor I admired. He wasn’t young, but he was at[…]

Making Social Media Fun Again

Remember the early days of social media? Facebook was the province of college students, indie bands hoped to make it big on MySpace, and no one had heard of job titles like social media manager or[…]

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