As graduation season quickly approaches, the pressure to land a “real world” job is on the rise for college seniors. Transitioning from college to career sets the start of a new, exciting journey[…]
Trevelino/Keller, a full-service, digital public relations and marketing firm headquartered in Atlanta, Georgia has been engaged by Revegy, the pioneer in sales and account planning technology for[…]
Brands/businesses often use social media advertising, Facebook in particular, with the goal of growing sales. Many want results overnight. But that’s not exactly how it works. Social advertising is a[…]
While academic experience is an admirable and necessary pursuit, today’s job market requires time in the trenches so you can develop creative aptitude, industry smarts and applicable work experience.[…]
Trevelino/Keller recently introduced a new philosophy around client service management, one that revolves around focus for the sake of productivity. You would think it should be a given, but in[…]
All eyes will be on Atlanta over the next several weeks as the city prepares for the nation’s biggest sporting event on February 3. Along with the championship game comes a boost in economic activity[…]
Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed to[…]
When it comes to the world of marketing, it seems that we’re always trying to reinvent the wheel. Sure, as the digital world pushes forward, there is a real need to adjust our tactics to secure a[…]
A client recently shared with our team a few copies of the book Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff.
Let’s face it, clients leveraging media relations want a constant flow of coverage. Why shouldn’t they? But even as today’s media landscape continues to transform and the 24-hour news cycle reigns[…]