MIND-SHARE

Measuring Earned Media: How to be Smarter

Like all PR agencies, media monitoring and reporting is a key part of the services we provide to our clients. But historically, the tools and software to support this basic element of public[…]

Functional Typography: Transcending the Limits of Aesthetics

As a designer, I often find myself looking through industry blogs and websites to see what new trends are appearing in the world of graphic design and typography. While my findings are typically[…]

Intelligence: The Backbone of Client Service

Working with clients is one exciting element of what we do as an agency. Empathizing alongside them, working to build effective strategies, supporting their objectives…I find these all to be[…]

Image vs. Reality: Gen Z Expects Better

It’s no secret that as a society, we idolize celebrity as a whole. In music, for example, the frontperson of a band usually holds immense adoration in the mind and heart of the avid listener. Fans[…]

The Role of Comms in a Crisis

Last week was Atlanta Cyberweek – hosted by the Metro Atlanta Chamber and Baker Donnelson. The week provided insight into the Georgia cybersecurity ecosystem and offered attendees the opportunity to[…]

How to Get the Word Out: Stop Waiting on Earned Media

Today’s media landscape continues to evolve like the electric car industry or peer-to-peer transportation, bitcoin and any industry in the midst of disruption. For those of us working alongside this[…]

How Hyperlocal PR Can Drive Meaningful and Measurable Results

In the PR landscape, we know what media hits are considered big wins. You know, the ones that establish credibility, result in high-fives around the office and move the needle for the company[…]

Company Culture: Ping-Pong tables aren’t as effective as we thought

As I entered into the great unknown of seeking full-time employment over a year ago, I wholeheartedly threw myself into interview after interview and LinkedIn, pitching my worth to employers around[…]

The Facebook Crisis: When to Respond… and By That We Mean, Don’t.

It’s no secret that social media is rife with controversy, from their own indiscretions to the political fight your neighbors are having for all to see. These days it seems as if positive news is[…]

SOC Telemed Selects Trevelino/Keller to Solidify New Brand Identity

ATLANTA, May 30, 2018 /PRNewswire/ -- Trevelino/Keller, a full-service, digital public relations and marketing firm recently ranked nationally and #2 in Atlanta for health/health IT, has been engaged[…]
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