MIND-SHARE

What Keeps You Up at Night?

I recently attended a gathering of “Who’s Who in PR,” something I admit I rarely do. It proved to be both predictable — in the questions about challenges we’re facing, how we measure impact and[…]

Practice Spotlight: Health

Trevelino/Keller has differentiated its practice by balancing its focus on Health/Wellness and Health/IT, leveraging its long-standing success on the technology side with its continued interests[…]

Omni-Channel Retail Strategies to Boost Sales This Holiday Season

Today’s competitive marketplace has made it essential for companies to not only find new ways to engage with their customers but also create those brand connections in ways that can increase[…]

Disruption 1.0 Meets Disruption 2.0

For some of us, dot.com doesn’t seem that long ago. It was full of big talk, lots of swag, disruptively simple ideas, huge investments and wildly aggressive marketing spends. We don’t need to[…]

Client Spotlight: Carvana 

When we began our work with Carvana shortly before they launched with an influencer event at the High Museum, little did we know they would be walk the disruptive walk with such swagger. While[…]

Using LinkedIn For Effective Account-Based Marketing

A few weeks ago, LinkedIn announced the launch its own audience network that will span across thousands of news sites and mobile apps. The new service is a way for advertisers to buy inventory on[…]

Embrace change...success will come

 

“If there is no struggle, there is no progress.” –Frederick Douglass

After my sophomore year of college, I decided that I needed a change. At the time, I was enrolled in a small university[…]

A Little Understanding Can Go a Long Way

Think back to your school days for a moment. At least once, or probably more, we all had that teacher who just didn’t get it. It’s not they weren’t passionate – it was simply that they weren’t[…]

Understanding the Financial Mindset

Every day we see how the power of innovation is disrupting the old ways we shop, eat, travel, socialize, date, communicate and, increasingly important, interact with our money. After all, without[…]

Taking Advantage of the Dark Is All Relative

The August 21 solar eclipse is all relative … to you as a business, consumer, astronomer or even NASA scientist.  The relative importance that lies with the latter two is clear.  Their[…]

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