Facebooks Ads Done the Right Way: Don’t Obsess Over KPIs

Brands/businesses often use social media advertising, Facebook in particular, with the goal of growing sales. Many want results overnight. But that’s not exactly how it works. Social advertising[…]

The T/K Account Coordinator: So Much More than a Paid Intern

While academic experience is an admirable and necessary pursuit, today’s job market requires time in the trenches so you can develop creative aptitude, industry smarts and applicable work[…]

One Meeting. One Client. One Focus.

Trevelino/Keller recently introduced a new philosophy around client service management, one that revolves around focus for the sake of productivity.  You would think it should be a given, but in[…]

The “Big Game” Publicity Touchdown

All eyes will be on Atlanta over the next several weeks as the city prepares for the nation’s biggest sporting event on February 3. Along with the championship game comes a boost in economic[…]

The Impact of Social Media and Its Influencers

Word of mouth has always been an extremely influential marketing tactic. With the popularity of social media over the past decade; however, the concept of “word of mouth” marketing has progressed[…]

Driving a Human Connection in a Digital World

When it comes to the world of marketing, it seems that we’re always trying to reinvent the wheel. Sure, as the digital world pushes forward, there is a real need to adjust our tactics to secure a[…]

Just Write Without The BS

A client recently shared with our team a few copies of the book Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff.

Moving the Needle: Creating Media Opportunities When the Press Release Pipeline Runs Dry

Let’s face it, clients leveraging media relations want a constant flow of coverage. Why shouldn’t they? But even as today’s media landscape continues to transform and the 24-hour news cycle reigns[…]

Measuring Earned Media: How to be Smarter

Like all PR agencies, media monitoring and reporting is a key part of the services we provide to our clients. But historically, the tools and software to support this basic element of public[…]

Functional Typography: Transcending the Limits of Aesthetics

As a designer, I often find myself looking through industry blogs and websites to see what new trends are appearing in the world of graphic design and typography. While my findings are typically[…]

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